target everyday
Client: Target | 2023 | Art Direction, Motion & Animation, Visual Design
This Target branded campaign was the first to explore how seasonality & the everyday play in the new look for Target Deals, an ongoing campaign to promote deals throughout the year. As lead art director, my team and I directed and produced 29 stop motion assets, not including still shots, with Tropico in Los Angeles. The campaign had a tight deadline of 2 weeks to create content for these seasonal moments.
meet the crew
Role: Lead AD
Agency: Target Creative
Production Company: David Roascio
Creative Producer: Dani Hartmann
ACD: Heather Bahr
Lead AD: Abby Meyer
AD: Kristina Brust
Photo: Tropico
Digital Tech: Anthonie Gonzalez
Prop Stylist: Liza Nelson
Wardrobe: Zoe Joeright
Hair: Tracy Moyer
Make-Up: Annie Ing
Manicurist: Barbara Warner
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